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Home is where the smart is for Yale

Yale wanted to raise awareness of its smart security offering and showcase how security integrates into the wider smart home proposition. Edson Evers needed to develop a campaign that would target a wider demographic to encourage mass market appeal. As a result, the agency launched Smart Home Week - the first industry-led national smart home campaign, winning a CIPR PRide Midlands award for 'Integrated Campaign' in the process.

“It's been a pleasure working with Edson Evers for Smart Home Week - congratulations on its success!”Claudia FellermanEuropean Communications Lead - Ring
"We couldn't be happier with the exposure. The campaign's been very successful."Michela BeltramiDirector - Samsung SmartThings
"Edson Evers has been instrumental in helping Yale develop its smart home PR and marketing strategy. I would not hesitate to recommend them."David HerbertBusiness Development Director - Yale Smart Living

How did we do it?

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