Home is where the smart is for Yale

Yale wanted to raise awareness of its smart security offering and showcase how security integrates into the wider smart home proposition. Edson Evers needed to develop a campaign that would target a wider demographic to encourage mass market appeal. As a result, the agency launched Smart Home Week - the first industry-led national smart home campaign, winning a CIPR PRide Midlands award for 'Integrated Campaign' in the process.

“It's been a pleasure working with Edson Evers for Smart Home Week - congratulations on its success!”Claudia FellermanEuropean Communications Lead - Ring

"We couldn't be happier with the exposure. The campaign's been very successful."Michela BeltramiDirector - Samsung SmartThings

"Edson Evers has been instrumental in helping Yale develop its smart home PR and marketing strategy. I would not hesitate to recommend them."David HerbertBusiness Development Director - Yale Smart Living

How did we do it?

1
Edson Evers approached a range of other leading smart home brands, to support the campaign. The agency successfully recruited brands such as Amazon, Tado, Samsung SmartThings, Philips Hue, Ring, B&Q, Argos and the British Standards Institution, alongside Yale.
2
Edson Evers kick-started the campaign with the Smart Home Week Forum, providing an opportunity for all brands to meet and discuss the latest developments in the smart home sector. A total of 20 press contacts attended and covered the event, including the Daily Mail, the Daily Telegraph, Tech Advisor and Trusted Reviews.
3
Following this, Edson Evers implemented a multi-channel PR and content marketing strategy, including a national survey, media sell-in to national publications, a dedicated influencer campaign, PPC and social media.

Results

102 million radio reach, featuring on high-profile stations such as the BBC and in a podcast by The Telegraph.
692 million print reach, covered by The Sun, Metro, The Independent, Daily Mirror, House Beautiful, UNILAD and The Times.
1.5 million impressions on Facebook and Twitter, with over 2,500 social engagements and more than 750 entries for a social competition.

Home is where the smart is for Yale

How did we do it?

Results

Looking for smarter results for your brand? Get in touch