Yale wanted to raise awareness of its smart security offering and showcase how security integrates into the wider smart home proposition. Edson Evers needed to develop a campaign that would target a wider demographic to encourage mass market appeal. As a result, the agency launched Smart Home Week - the first industry-led national smart home campaign, winning a CIPR PRide Midlands award for 'Integrated Campaign' in the process.
“It's been a pleasure working with Edson Evers for Smart Home Week - congratulations on its success!”European Communications Lead - Ring
"We couldn't be happier with the exposure. The campaign's been very successful."Director - Samsung SmartThings
"Edson Evers has been instrumental in helping Yale develop its smart home PR and marketing strategy. I would not hesitate to recommend them."Business Development Director - Yale Smart Living