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Selling with a Star Blogger

To promote the first European heavy machinery auction of the newly formed Cat Auction Services, a joint venture between Finning UK & Ireland, Caterpillar and Ironplanet, Edson Evers delivered a social media and social media influencer campaign - 'Selling with a Start Blogger' - to drive interest, encourage auction registrations and educate the market on what to expect when buying at an unreserved, public auction.

Winner of 'Best Integrated Campaign' in the 2017 International Building Press (IBP) PR & Communications Awards. "The brief to attract large numbers of people to a first-time in the UK plant auction at VERY short notice, required a team that could change the way they communicate and adapt to their audience in an instant. The judges gave high marks for strategy and for the outcomes, which were achieved through the innovative use of video and social media, capitalising on existing relationships and audiences and demonstrated by the ways in which the campaign benefited the business.”Rebecca EvansPresident of the International Building Press (IBP)

How did we do it?

Results

Launch Video
Top Tips on Buying Used Equipment