Case Study

A content marketing approach with RMD Kwikform

The challenge

RMD Kwikform, a specialist equipment provider to the global construction market tasked Edson Evers with supporting the promotion of the Stockley Viaduct Interchange, a high-profile infrastructure project recognised as Highly Commended at the British Construction Industry Awards (BCIA).

The solution

Identifying RMD Kwikform’s core attributes – unique engineering solutions, supply chain collaboration, and outstanding logistics and delivery – Edson Evers worked with RMD Kwikform and its supply chain to create a content marketing plan that ensured exposure across owned and earned media. This included a dedicated ‘project page’ on RMD Kwikform’s website, press coverage in key industry titles, and the creation and distribution of videos, infographics and technical case-studies across social media.

RMD Kwikform Stockley Traveller system

The results

Through consistent exposure across a range of owned and earned platforms, one of the UK’s major contractors watched the project video and contacted RMD Kwikform. This led to the video and other collateral being used during the tender process for two key UK projects, both of which were secured by RMD Kwikform.

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A content marketing approach with RMD Kwikform

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