Case Study

Attracting high-value projects with Welsh Oak Frame

The challenge

Welsh Oak Frame is among the UK’s leading bespoke oak frame home designers and builders with more than 20 years experience in delivering projects across the UK.

Our main challenge was to maintain market position and share whilst attracting more high-end projects.

The solution

Welsh Oak Frame had a very specific audience in mind, so we focused on key self-build titles and a select number of high-end home life style magazines.

The main focus was to produce case studies showcasing projects to prospective self-builders, engaging the audience with interviews, imagery and video.

The second priority was to position Welsh Oak as experts in the field, focusing on thought leadership articles and relevant Q&As.

We also developed an integrated digital strategy, covering social media and influencer engagement, as well as developing an industry blog on Welsh Oak Frame’s website.

Welsh Oak frame porch for Edson Evers PR case study
Oak framed house for Welsh Oak frame case study

The results

Over a 9-month period we achieved over 120 media insertions, featuring heavily in HB&R, Build It, Grand Designs as well as House Beautiful, Country Homes & Interiors & Period Living.

Significant growth was also achieved across the social channels, with the average monthly engaged viewers increasing by over 100%.

Work we’re proud of

30th April 2019

National Home Security Month for Yale

28th February 2019

Launching the award-winning Smart Home Week

28th February 2019

Selling with a star blogger for Caterpillar

28th February 2019

Landing Build Aviator’s new brand and website

28th February 2019

Positioning Gardner Denver as thought leaders

RMDK Construction site photography

28th February 2019

A content marketing approach with RMD Kwikform

28th February 2019

Elevating Finning at Hillhead Quarry Show


28th February 2019

Launching the Calor Rural Community Fund

4th October 2017

Unveiling the UK’s first MULTI COMFORT building with Saint-Gobain

4th October 2017

Driving sales by using multi-media with Calor

4th October 2017

Attracting high-value projects with Welsh Oak Frame

4th October 2017

Creating smart sales for Yale with an integrated campaign

2nd October 2017

Building brand recognition in the education sector with Bostik

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