RMD Kwikform, a specialist equipment provider to the global construction market tasked Edson Evers with supporting the promotion of the Stockley Viaduct Interchange, a high-profile infrastructure project recognised as Highly Commended at the British Construction Industry Awards (BCIA).
How did we do it?
In order to raise awareness of the engineering challenges and overall solution provided by RMD Kwikform, we visited the construction site to speak to the main contractor and client. Here, we interviewed several members of the project management and site team to better understand the unique nature of the project.
As a result of the site visit, we produced several videos that were used online by key industry publications, distributed across social media and hosted on the RMD Kwikform’s website. With the information and testimonials gathered through interviews on-site, we created a series of articles that focused on key areas and challenges of the project.
Due to the intricacies of the engineering, we created a graphical video that demonstrated exactly how the solution worked. Since hosting this on RMD Kwikform’s YouTube channel and through continuous sharing and promotion, a main contractor viewed the video and sought more information. This enquiry resulting in RMD Kwikform’s participation in two tenders for two different projects; Edson Evers supported the team with the tender presentation and collateral. This resulted in RMD Kwikform securing both projects worth millions of pounds.
Through consistent exposure across a range of owned and earned platforms, one of the UK’s major contractors watched our project overview video and contacted RMD Kwikform. This led to the video and other collateral being used during the tender processfor two key UK infrastructure projects, both of which were secured by RMD Kwikform.
Over 20 pieces of coverage, which included highly technical case studies and leadership features in A-rated construction titles
4,712 video views
Edson Evers planned, filmed and produced a series of on-site videos, to highlight the various and 'real-world' challenges of the project.
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