Public Relations

We have re-engineered traditional press relations processes and made them fit for the post-digital world, where news content flows across press, blogger and social influencer channels, increases organic search performance, and is more powerfully measurable and cost-effective than ever.

With 40 years’ experience as a public relations agency, we still understand and value the importance of our relationship with the media, across trade and consumer news channels. But these relationships are now expanding. Whether they are a journalist, blogger, vlogger or influencer, it’s still all about having the right relationships and understanding what makes a compelling news story.

Aside from having the right relationships, your brand content territory is key. We work with you to understand your brand message and what you want to say. We understand what each type of media will publish and what your audience is interested in. The combination of these three is the brand content territory sweet spot.

Earned media is still one of the most effective ways to improve your brand awareness and influence your audience. We can create and manage a complete PR campaign, whether issue- or brand-based, or we can deliver PR as a part of a wider content and communication strategy.

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