Crisis Communication

“By failing to prepare, you are preparing to fail”

– Benjamin Franklin

This saying has never been truer than when your brand experiences a crisis. Although none of us like to expect a crisis, planning for one is often the best form of prevention and control.

Reputational risk is the second most critical issue to organisations after financial risk and it has risen up the agenda in recent years – especially in corporate companies – as they acknowledge the short and long-term impacts caused by reputational damage.

Our experience of crisis communications and reputation management ranges from crisis strategy and planning, media handling, monitoring and listening to stakeholder engagement and evaluation, analysis and insights.

We use our expertise to develop tailored plans, build a strategy and address all audiences in an appropriate and thoughtful manner. Plus, with digital platforms so ingrained in communications, we understand that social media can ignite issues and calls for greater immediacy. We consider all online responses and monitoring part of any crisis communications strategy.

Our experienced crisis team can be on call 24/7, 365 days, to give you advice and support during any crisis or issue management. We use a calm, considered and responsive approach to help handle any crisis.

We can also help companies with ongoing reputational management. We understand that effective reputation management helps to build a company’s goodwill in both a PR and financial sense, and that a company’s success is influenced by multiple stakeholders.

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