WebsiteUNION logo

UNION website

SEO and copywriting for UNION’s new website

The team took a comprehensive and strategic approach to creating content for UNION’s new website – from SEO recommendations and webpage ranking opportunities,
to advice on how we could make webpages more dynamic and engaging – it’s all helped bring the new UNION branding to life.

Helena Liddiard,
Head of Marketing at the ASSA ABLOY Door Hardware Group

Undertaking a thorough SEO audit,
to understand keyword opportunities and help secure prominent webpage rankings

Providing content recommendations based on user searches

Creating new content for UNION’s website, in line with the brand’s updated tone of voice and service proposition

Image of UNION homepage on mac desktop
Image of UNION website on an iphone, laptop and tablet

UNION is a leader in manufacturing high-quality, British designed locks and door hardware, with a heritage spanning more than 180 years. Requiring a more customer-focused website, which better reflected its experience and expertise, UNION enlisted the help of Edson Evers to undertake a detailed SEO audit and plan, and draft copy for the new website.

The SEO research involved understanding what keywords the brand was previously ranking for, available opportunities to improve webpage rankings and drive traffic to the new website, how UNION compared with its competitors, common search terms from its target audience as suggestions for content, and SEO recommendations based on these results.

From here, we prepared and drafted new content for the website, covering everything from hardware brand pages to webpages that discussed a range of important industry issues for UNION’s audiences, including fire safety, master keying, home security, and touch-free solutions.

The result? A data-driven, customer-focused new website, with all content written in line with UNION’s new brand voice, positioning the company as an approachable and knowledgeable partner that can help solve any challenges its customers are facing.