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The Gradus Knowledge

Developing an issue-led content series for architects, specifiers and contractors

The knowledge papers have transformed dull white papers into vibrant, digestible bite-sized chunks that our audience frequently engages with across a number of different channels. They create varied and reusable content that doesn’t grate upon repetition.

Anthony Roberts,
Group Marketing Communications Manager – Gradus

1,700

downloads since
launch

4

guides in the works

13

years of Gradus and
Edson Evers working
together

Example of The Gradus Knowledge

Gradus is a leading provider of contract interior solutions, including stair edgings and floor trims, carpet and vinyl flooring, barrier matting and wall protection. Having worked together for over 13 years, we launched The Gradus Knowledge to tackle common industry challenges around stair safety and wall protection.

The guides are designed to be easy-to-read, illustrative documents for architects, specifiers and contractors. Full of vital information on regulations and industry standards, the content series also includes product recommendations, technical advice and other details to help its customers understand specific building challenges.

In order to make The Gradus Knowledge stand out from other technical guides of this nature, we focussed on presenting this information in a clean, visual way, with infographics and video content embedded. This ensures the series is more engaging than an overly copy-heavy piece of content, which is the approach many of its competitors have taken.