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Opinion

#KickassMasterminds – How even the “pros” can get it wrong if they aren’t careful

By 15th October 2019 No Comments

15th October 2019

#KickassMasterminds – How even the “pros” can get it wrong if they aren’t careful

Sam
Allsop

If you’re tuned into Twitter, or just social media in general, you have probably heard about the controversy surrounding #KickassMasterminds.

However, if you have missed the story, let me give you a quick run-down of what happened. On October 1st, Emily Clow applied for a marketing executive role at Austin-based entrepreneurial businesses, Kickass Masterminds. Following her application (which was dropped from consideration), Emily found that the business had posted a screenshotted holiday picture of Emily in a bikini onto their own Instagram, captioned with a warning to avoid sharing “your social media accounts with a potential employer if this is the kind of content on it.”

Emily, who instantly knew the photo was of herself, was rightly shocked – and after a couple of attempts to get the account to remove the image, found herself tagging the viral Twitter account “She Rates Dogs”. From there the story exploded, and within just a few days the business’ Instagram, Twitter and Facebook channels had been mysteriously closed, while the company website changed from an open page to start displaying an “under construction” message.  

The backlash against the post has been nothing short of gargantuan. Kickass Masterminds has caught all the wrong kind of attention and has even ended up listed on the popular culture website “Know Your Meme”, whilst the businesses founder has disappeared from social media and the job posting has been removed. It’s been a rollercoaster of a week – and one that should raise some serious questions for PR’s about how important good social media training is. 

It may seem second nature to most of us, but clearly even those considered ‘experts’ in the field of marketing – and by extension, social media – can get it wrong if they aren’t careful. With that in mind, here are our top three tips on what not to do on social media;

  1. Keep a good distance between the personal and the professional

Our absolute top tip when it comes to social media for work is to keep a good distance between your personal and professional lives. If you have any reference to your business on your social media, make sure that you stay away from anything that might contradict or damage the reputation of you or your organisation.

This can include politics, pop culture or current events – the best rule is if you wouldn’t say it aloud in the office, don’t write it in a tweet!

  1. Presentation matters

Similarly to being in the workplace, making sure that you present yourself well online is vital. Common traps that people fall into are the use of excessively long hashtags that can often be hard to read, and of course, poor grammar. A good way to keep yourself from poorly constructed posts is to install extensions such as Grammarly, a free tool that not only acts as a spell checker for your tweets and posts, but can also advise you if your content is missing punctuation or is poorly constructed.

  1. A picture speaks a thousand words

 This common phrase is a rule to live by on social media. Images can be a great way to engage with your community, but if you’re using them on your posts then you must ensure that they are of good quality – don’t upload blurry or poorly shot images. This is especially true if you’re using photos from a client or service user; you want their content to look as professional as possible, so take a few minutes to read up on how to use your camera effectively and how to account for conditions such as low light.

If you stick to the rules above, you can make sure that your social media is a hit with your business – as opposed to it landing you in hot water! 

For more information on how we can make your social media shine, get in contact with us today.

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