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Opinion

January blues and boiling hot brews

By 20th January 2020 No Comments

20th January 2020

January blues and boiling hot brews

Back in the early 2000s, a psychology professor from the University of Cardiff stumbled upon the calculation for the most depressing day of the year.

Using some serious maths skills, he created the following formula:

The equation takes into account a number of factors; weather conditions, debt level, time since Christmas, the inevitable failure of our new year’s resolutions, low motivation and the feeling of a need to take action. After everything was considered, it was concluded that the third Monday in January is the most depressing day of the year – and Blue Monday was born.

Of course, this formula is complete nonsense. The third Monday of January is no more blue than the rest of the year, and Blue Monday is in fact a successful PR stunt from Sky Travel, created in 2005.

Sky Travel initially promoted the concept of Blue Monday in a bid to encourage people to swap their January blues with the blue seas and skies of a tropical getaway. After claiming its discovery in a press release over a decade ago, Blue Monday, and therefore Sky Travel, still gets a mention at the peak time for holiday booking every year – now that’s marketing that sticks.

The Blue Monday campaign is one I think we can all relate to in some way – who doesn’t feel a little dreary around this time of year? This connectivity, along with its catchy and memorable title, allows consumers and businesses alike to join in on the conversation.

Due to its continued popularity, Blue Monday has inspired other brands to get on board to beat the blues, including emotional support charity, Samaritans, who set up its own spin on the day with the fundraising event: “Brew Monday”.

Whether yours is an earl grey, Moroccan mint or a classic English breakfast, Samaritans found that nine out of ten Brits believe that a chat over a brew is the perfect way to reach out. And what better day to get together than Brew Monday, when the Samaritans are encouraging people up and down the UK to pop the kettle on and check in with friends, family and colleagues.

“Imagine what a brew could do”. Here at Edson Evers, we’re taking some time to share a warm cuppa and good conversation with our friends and colleagues to blow away the cobwebs this Blue Monday.

To learn more about achieving success with your PR campaigns, get in touch!

Or to speak to a Samaritan, call 116 123 for free, day or night, 365 days a year.

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