On 1st October, to celebrate PRCA turning 50 years old, the Grand Prix Awards brought together all of the winners from the six regional DARE Awards to decide the nation’s best campaigns.
We were shortlisted in two categories following our success at the 2019 PRCA Midlands DARE awards back in July. This time bringing home the coveted Media Relations award for the Rural Community Fund campaign on behalf of the UK’s leading LPG provider, Calor Gas.
To support Calor’s desire to be positioned as a brand synonymous with rural life, Edson Evers developed the idea of the Calor Rural Community Fund – a national competition highlighting the projects and initiatives that make a difference to the day-to-day lives of rural residents, offering a number of monetary grants to support community projects across the UK. The campaign itself had a strong media relations aspect, covering everything from national newspapers right down to hyper-local press, achieving enviable results.
The campaign secured over 500 pieces of coverage and nearly three million opportunities to see across a range of content channels. Its incredible success was owed to its truly integrated, multi-channel approach, which included viral videos, direct emailers to local councils and parishes, and PR sell-in to national, regional, local and hyper-local titles, plus radio and trade media.
National community action groups, such as Business in the Community, Rural England and mental health charity Mind were also involved with and supported the campaign.
Edson Evers’ Managing Director, Grace Mcgarry, said: “We’re absolutely thrilled to have won the award for the nation’s best media relations campaign at the PRCA DARE Grand Prix Awards. We were up against brilliant campaigns from some of the UK’s best communications consultancies, so our win showcases the incredible strength of our entry and highlights the fantastic work that our team put in to make the campaign a success.”
Find out more about our national award winning campaign here.