// ]]>
News

Edson Evers wins CIPR 2018 PRide award for Smart Home Week

By 1st November 2018 No Comments

1st November 2018

Edson Evers wins CIPR 2018 PRide award for Smart Home Week

Edson Evers has been awarded silver in the ‘Integrated Campaign’ category at the Chartered Institute of Public Relations’ 2018 Midlands PRide Awards.

The award was won for Smart Home Week, the first industry-led national smart home campaign in the UK. Offering brands the chance to illustrate how smart devices can integrate together and how these products can be made accessible to all consumer demographics, Smart Home Week highlighted how these solutions can work together to improve day-to-day living.

Brands such as Yale, Amazon, Google, Samsung SmartThings, Tado, Ring and Philips Hue all supported the campaign. Outcomes included Yale’s e-commerce website enjoying a fourfold increase in weekly sales, while Samsung SmartThings experienced its highest ever open rate from an e-mail marketing campaign promoting Smart Home Week.

The initiative took a truly integrated, multi-channel approach, including a forum event held in London with speakers from each of the supporting brands, a national survey, an influencer campaign, PR sell-in to national media, radio and trade press, and PCC and social media.

Titles such as The Sun, Metro, The Independent, The Times, BBC, House Beautiful and Unilad all covered the campaign.

(l-r) Sophie Hancox, business partner at Gleeson Recruitment, who handed Edson Evers the award, and the Edson Evers team: client director Rosamond Evans, account planner Sarah Bowater, account manager Hannah Sones, managing director Grace Duggal, and client director Lizzie Craddock

Edson Evers’ Managing Director, Grace Duggal, said: “We’re extremely proud to have been awarded silver in the ‘Integrated Campaign’ category. We were up against some strong entries from other agencies and organisations, which is a testament to the results we achieved as part of Smart Home Week.

“So much work and passion went into making this campaign a success, and we’re so pleased to have been recognised for it.”

The news comes as Edson Evers has also been shortlisted for a Construction Marketing Award, in the category of ‘Best Use of Events in Live Marketing’. This is for our work with Finning, the Caterpillar equipment dealer, at this year’s Hillhead quarry show.

We are currently looking for Account Planners/Executives to join our team. If you’re interested in working for an award-winning agency, please give us a call on 01785 255146 to find out more.

Opinion
8th January 2019

Three PR and content marketing predictions for 2019

The Christmas break is now a distant memory, and no doubt marketing teams across the…
Read More
News
5th December 2018

Job opportunity: Account Manager role

Are you looking to join an award-winning PR and content marketing agency?
Read More
Opinion
18th November 2018

Reviewed: John Lewis’ 2018 Christmas ad

It’s that time of year again! John Lewis unveiled this year’s Christmas advert on Thursday,…
Read More

Got a story to tell us? Get in touch