The award was won for Smart Home Week, the first industry-led national smart home campaign in the UK. Offering brands the chance to illustrate how smart devices can integrate together and how these products can be made accessible to all consumer demographics, Smart Home Week highlighted how these solutions can work together to improve day-to-day living.
Brands such as Yale, Amazon, Google, Samsung SmartThings, Tado, Ring and Philips Hue all supported the campaign. Outcomes included Yale’s e-commerce website enjoying a fourfold increase in weekly sales, while Samsung SmartThings experienced its highest ever open rate from an e-mail marketing campaign promoting Smart Home Week.
The initiative took a truly integrated, multi-channel approach, including a forum event held in London with speakers from each of the supporting brands, a national survey, an influencer campaign, PR sell-in to national media, radio and trade press, and PCC and social media.
Titles such as The Sun, Metro, The Independent, The Times, BBC, House Beautiful and Unilad all covered the campaign.
Edson Evers’ Managing Director, Grace Duggal, said: “We’re extremely proud to have been awarded silver in the ‘Integrated Campaign’ category. We were up against some strong entries from other agencies and organisations, which is a testament to the results we achieved as part of Smart Home Week.
“So much work and passion went into making this campaign a success, and we’re so pleased to have been recognised for it.”
The news comes as Edson Evers has also been shortlisted for a Construction Marketing Award, in the category of ‘Best Use of Events in Live Marketing’. This is for our work with Finning, the Caterpillar equipment dealer, at this year’s Hillhead quarry show.
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