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Category

Opinion

Opinion
8th January 2019

Three PR and content marketing predictions for 2019

The Christmas break is now a distant memory, and no doubt marketing teams across the…
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Opinion
18th November 2018

Reviewed: John Lewis’ 2018 Christmas ad

It’s that time of year again! John Lewis unveiled this year’s Christmas advert on Thursday,…
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Opinion
19th September 2018

Tips for pitching to editors

Most companies wish to be seen as thought leaders, commenting on market trends, breaking news…
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Opinion
10th September 2018

How the PR stunt has evolved to become truly disruptive

Starting out on my PR career back in the 90s, I was brought up on…
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Apple iPhone in hand. Concept of youtube viral video.
Opinion
20th August 2018

The secret to viral YouTube videos

How many times have you heard that viral videos are just good timing and a…
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Image from 2018 football world cup crowd in stadium. Concept of reactive marketing and best strategies.
Opinion
15th August 2018

Reactive marketing: ‘never miss a moment’ or give this one a miss?

The summer of 2018 will be one many of us won’t forget in a hurry.
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Opinion
9th July 2018

Pitch perfect: 5 tips for making your presentations shine

Working in the communications industry, you could be mistaken for thinking that every one of…
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Opinion
26th April 2018

Long-form content and its merits – because we’re not goldfish

The average human attention span is around eight seconds – which means that goldfish are…
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