8th January 2019
Three PR and content marketing predictions for 2019
The Christmas break is now a distant memory, and no doubt marketing teams across the…
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18th November 2018
Reviewed: John Lewis’ 2018 Christmas ad
It’s that time of year again! John Lewis unveiled this year’s Christmas advert on Thursday,…
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14th October 2018
How to give B2B buyers content they actually want
Warning: may contain cat GIFs...
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19th September 2018
Tips for pitching to editors
Most companies wish to be seen as thought leaders, commenting on market trends, breaking news…
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10th September 2018
How the PR stunt has evolved to become truly disruptive
Starting out on my PR career back in the 90s, I was brought up on…
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20th August 2018
The secret to viral YouTube videos
How many times have you heard that viral videos are just good timing and a…
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15th August 2018
Reactive marketing: ‘never miss a moment’ or give this one a miss?
The summer of 2018 will be one many of us won’t forget in a hurry.
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13th July 2018
Build-A-Bear offer backfires
When the team at Build-A-Bear came up with the ‘Pay Your Age’ offer to launch…
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9th July 2018
Pitch perfect: 5 tips for making your presentations shine
Working in the communications industry, you could be mistaken for thinking that every one of…
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26th April 2018
Long-form content and its merits – because we’re not goldfish
The average human attention span is around eight seconds – which means that goldfish are…
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