5th July 2019
Influencers: Election Canada’s mistake
In my previous blog post, ‘making the most out of influencer marketing’, I touched upon…
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25th June 2019
Why brand tokenism during Pride month is a real problem
June is celebrated as LGBT+ Pride Month in countries across the globe, and it’s getting…
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20th June 2019
5 Tips on how to reduce bounce rate
A website’s bounce rate is the percentage of visitors that land on your website and…
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28th May 2019
Tips for using social media influencers
The term ‘influencer’ is a new one, but it has rapidly become central to PR…
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21st May 2019
The mystic art of selling in to journalists
As marketers, we all want our brand/products to be featured – objectively – in our…
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8th May 2019
What is Retargeting and Remarketing?
Over the past couple of years, I’ve witnessed the terms “retargeting” and “remarketing” being used…
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25th April 2019
3 key tips to boost your blogs
In today’s digital age, we can be connected with almost anyone in the world at…
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10th April 2019
Brunei, boycotts and bursting the brand bubble
On both a personal and professional level, it was fascinating to witness the power and…
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2nd April 2019
Push the quote out: Top tips for writing press release quotes
Creating a powerful and compelling quote for a press release can be a tricky task.…
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26th March 2019
Making the most out of influencer marketing
An increasing number of businesses are recognising the value of influencers to speak on behalf…
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