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Category

Opinion

Opinion
18th March 2019

How to take social media video seriously this year

Social media video marketing is nothing new. However, with recent changes to social algorithms and…
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Opinion
8th March 2019

Why I’m balancing for better this International Women’s Day

Edson Evers' Managing Director Grace McGarry talks about International Women's Day and her experiences being…
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Opinion
1st March 2019

It’s all about LinkedIn!

It goes without saying that Social Media is an integral cog in the content marketing…
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Opinion
8th January 2019

Three PR and content marketing predictions for 2019

The Christmas break is now a distant memory, and no doubt marketing teams across the…
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Opinion
18th November 2018

Reviewed: John Lewis’ 2018 Christmas ad

It’s that time of year again! John Lewis unveiled this year’s Christmas advert on Thursday,…
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Opinion
19th September 2018

Tips for pitching to editors

Most companies wish to be seen as thought leaders, commenting on market trends, breaking news…
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Opinion
10th September 2018

How the PR stunt has evolved to become truly disruptive

Starting out on my PR career back in the 90s, I was brought up on…
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Apple iPhone in hand. Concept of youtube viral video.
Opinion
20th August 2018

The secret to viral YouTube videos

How many times have you heard that viral videos are just good timing and a…
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Image from 2018 football world cup crowd in stadium. Concept of reactive marketing and best strategies.
Opinion
15th August 2018

Reactive marketing: ‘never miss a moment’ or give this one a miss?

The summer of 2018 will be one many of us won’t forget in a hurry.
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