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Category

Opinion

Opinion
15th October 2019

#KickassMasterminds – How even the “pros” can get it wrong if they aren’t careful

June is celebrated as LGBT+ Pride Month in countries across the globe, and it’s getting…
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Opinion
18th September 2019

SEO and PR Working in Harmony

Good content and outreach, the core principles for both PR and SEO. Therefore, it’s not…
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Opinion
29th August 2019

Will Instagram influencers work without the like button?

Marketers, press officers and consumers have all witnessed the rise of ‘the influencer’ over the…
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Opinion
2nd August 2019

Website Performance and Optimisation Checklist

Is your website slowing down? Organic traffic dropping off? Bounce rate through the roof? Is…
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NewsOpinion
5th July 2019

Influencers: Election Canada’s mistake

In my previous blog post, ‘making the most out of influencer marketing’, I touched upon…
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Opinion
25th June 2019

Why brand tokenism during Pride month is a real problem

June is celebrated as LGBT+ Pride Month in countries across the globe, and it’s getting…
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Opinion
20th June 2019

5 Tips on how to reduce bounce rate

A website’s bounce rate is the percentage of visitors that land on your website and…
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Opinion
28th May 2019

Tips for using social media influencers

The term ‘influencer’ is a new one, but it has rapidly become central to PR…
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Opinion
21st May 2019

The mystic art of selling in to journalists

As marketers, we all want our brand/products to be featured – objectively – in our…
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Opinion
8th May 2019

What is Retargeting and Remarketing?

Over the past couple of years, I’ve witnessed the terms “retargeting” and “remarketing” being used…
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