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Opinion

NewsOpinion
5th July 2019

Influencers: Election Canada’s mistake

In my previous blog post, ‘making the most out of influencer marketing’, I touched upon…
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Opinion
25th June 2019

Why brand tokenism during Pride month is a real problem

June is celebrated as LGBT+ Pride Month in countries across the globe, and it’s getting…
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Opinion
20th June 2019

5 Tips on how to reduce bounce rate

A website’s bounce rate is the percentage of visitors that land on your website and…
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Opinion
28th May 2019

Tips for using social media influencers

The term ‘influencer’ is a new one, but it has rapidly become central to PR…
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Opinion
21st May 2019

The mystic art of selling in to journalists

As marketers, we all want our brand/products to be featured – objectively – in our…
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Opinion
8th May 2019

What is Retargeting and Remarketing?

Over the past couple of years, I’ve witnessed the terms “retargeting” and “remarketing” being used…
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Opinion
25th April 2019

3 key tips to boost your blogs

In today’s digital age, we can be connected with almost anyone in the world at…
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Opinion
10th April 2019

Brunei, boycotts and bursting the brand bubble

On both a personal and professional level, it was fascinating to witness the power and…
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Opinion
2nd April 2019

Push the quote out: Top tips for writing press release quotes

Creating a powerful and compelling quote for a press release can be a tricky task.…
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Opinion
26th March 2019

Making the most out of influencer marketing

An increasing number of businesses are recognising the value of influencers to speak on behalf…
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