15th October 2019
#KickassMasterminds – How even the “pros” can get it wrong if they aren’t careful
June is celebrated as LGBT+ Pride Month in countries across the globe, and it’s getting…
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18th September 2019
SEO and PR Working in Harmony
Good content and outreach, the core principles for both PR and SEO. Therefore, it’s not…
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29th August 2019
Will Instagram influencers work without the like button?
Marketers, press officers and consumers have all witnessed the rise of ‘the influencer’ over the…
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2nd August 2019
Website Performance and Optimisation Checklist
Is your website slowing down? Organic traffic dropping off? Bounce rate through the roof? Is…
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5th July 2019
Influencers: Election Canada’s mistake
In my previous blog post, ‘making the most out of influencer marketing’, I touched upon…
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25th June 2019
Why brand tokenism during Pride month is a real problem
June is celebrated as LGBT+ Pride Month in countries across the globe, and it’s getting…
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20th June 2019
5 Tips on how to reduce bounce rate
A website’s bounce rate is the percentage of visitors that land on your website and…
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28th May 2019
Tips for using social media influencers
The term ‘influencer’ is a new one, but it has rapidly become central to PR…
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21st May 2019
The mystic art of selling in to journalists
As marketers, we all want our brand/products to be featured – objectively – in our…
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8th May 2019
What is Retargeting and Remarketing?
Over the past couple of years, I’ve witnessed the terms “retargeting” and “remarketing” being used…
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