Considering this, it’s no surprise that most customers first introduction to a business is by discovering them online. 94% of people won’t trust an outdated website, so by updating your site with regular blogs, you can assure visitors that you’re at the top of your digital game.
However, writing a blog isn’t simply about throwing together a few paragraphs and hoping to captivate an audience; producing good blogs is a skill that you have to learn. That’s why we’re giving you a head start by providing our top 3 tips to create enthralling blogs that will keep your users entertained for hours.
Be True to You
Maintaining a blog not only raises your online presence and optimizes your website, but it also assists in raising your brand awareness. Your blogs are a reflection of your whole business, so it’s important to keep in mind how you want to consumers to see and feel about your brand.
Blogs are a more informal way to get information across to your audience, and provide an opportunity to give your business a less corporate voice. You should keep it professional, but bear in mind that your content should echo the personality of your business – so don’t be a robot!
Written blogs are a great way to establish a more human relationship with your customers, however, be sure not to limit yourself to just written content when there is such a variety of media available to you.
Multi-media posts are a great way to keep your audience engaged. Here are just some examples of content types that will keep your audience coming back for more:
- Case studies
- White papers & eBooks
- Webinars, online courses & workshops
Creating unique, high-quality rich content helps you to stand head and shoulders above your competitors, and can provide a powerful way of generating interest and awareness in your brand.
Guest blogging can help you earn credibility and exposure, as well as increase traffic to your website. Getting the chance to be a guest writer in established online press, whether it be trade, national or local, will give you the platform to reach a larger audience and award you more authority than blogging on your own website. And if the audience enjoys what they’re reading, they may well begin to follow your own blog and social channels.
Guest blogging also works wonders for your online presence. Building backlinks with credible and established websites is one of the best ways to perform Search Engine Optimisation (SEO), helping to build trust in your brand and increase your online visibility. Backlinks have become so important to the scope of SEO, that they have become some of the main building blocks to a good online presence.
To find out more about how we can boost your blogs, simply get in touch.