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Yale

Establishing the brand as number one for smart home security

Edson Evers has been instrumental in helping Yale develop its Smart Home PR and Marketing strategy. Edson Evers is a professional agency with an excellent team, which understand Yale’s needs
and deliver every time. I would not hesitate to recommend them.

David Herbert,
Product Unit Director –
Alarms & Surveillance at Yale EMEA

National coverage in print, online, radio and TV with over 800 media insertions in 18 months, providing over 100 million impressions

Significant increase in sales across smart product range – alarms up by 50%, CCTV systems 210% and smart locks 250%

Secured integration with major home automation partners, such as O2

Yale door lock being opened

We helped Yale develop its smart home PR and marketing strategy after being asked to position the brand as number one in smart home security and establish it as a leading authority in smart home automation.

In addition to producing a broad spectrum of content and collateral, including photography, brand guidelines and packaging, videos, ad concepts and web banners, we commissioned a survey designed to establish Yale as thought leaders in the sector.

The survey was also an excellent resource for driving sales, Yale brand channels, consumer PR campaigns and digital content.

Thanks to our activity, Yale Smart Living products received national coverage in print, online, radio and TV, and are now stocked in all key DIY retailers, as well as electronic retailers, such as Argos.