When Yale wanted to raise awareness of its smart security solutions and educate consumers about smart home technology, we launched Smart Home Week – the first industry-led national smart home campaign.

After approaching other leading smart home brands to support the initiative, our team recruited several big names including Amazon, Tado, Samsung SmartThings, Philips Hue, Ring, B&Q, Argos and the British Standards Institution, alongside Yale.

The week was preceded by an industry forum; an opportunity for brands to discuss the latest developments in the smart home sector under the watchful eye of journalists from the Daily Mail, Daily Telegraph, Tech Advisor, Trusted Reviews, and other major media outlets.

This was followed by a multi-channel PR and content marketing strategy, which included a national survey, media sell-ins, influencer campaign, PPC and social media. . . and a CIPR PRide Midlands award for best ‘Integrated Campaign’!