We developed the annual National Home Security Month campaign for security specialist Yale, to help drive sales during October. With statistics showing crime rates worsen with the onset of the darker nights, the issue-led campaign enabled Yale to partner with other brands and supporters, using their channels to help spread and amplify messages.

Taking an omni-channel approach, we produced a range of organic content – including research, competitions and PR pitches – to secure coverage in key titles such as The Sun, Daily Mirror, The Independent, Grand Designs, Good Homes and Your Home.

Big name brands such as Wickes, Amazon, Screwfix and B&Q signed up to support the campaign, as well as builders’ merchants, locksmiths, local businesses, police constabularies and insurance companies. We produced content packs for all supporters, featuring social media updates, web banners, emails, leaflets, in-store point of sale ads and campaign graphics.