Build Aviator rebrand
Defining and delivering a new brand and website for the business
Edson Evers has been key in helping us to form our brand marketing strategy and creating a mix of pull and push communications to help create leads and generate conversations. I would definitely recommend them.
Marcus Jefford,
Managing Director –
Build Aviator
100%
increase in web traffic during three-month launch period
400
inquiries
1st
page Google ranking
for high-priority
keywords
When Saint Gobain Group’s Greenworks wanted to realign its brand proposition to focus on building support services, highlighting how it could help builders, architects and self-builders reduce the risk of non-compliance, save time and improve efficiency, we were asked to define and deliver a new brand for the business.
We created a set of brand guidelines, including new logo, tone of voice, typography and colour pallet, and designed, developed and implemented a mobile-responsive website featuring an overview of services, video and interactive content. We also produced social content to help launch Build Aviator, with Facebook and Instagram channels established to help strengthen audience engagement.
Finally, we created an entire suite of marketing collateral to help launch the brand, including a brochure, emailers, direct mail, point-of-sale marketing, and adverts for both online and print media.
